HomeMy WebLinkAbout1988-01-11 CPC PacketZoning
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Zone
ater
IF M INN E SO
January 7, 1988
THE STILLWATER PLANNING COMMISSION WILL MEET ON MONDAY, JANUARY 11, 1988 AT
7 00 P M IN THE COUNCIL CHAMBERS OF CITY HALL, 216 NORTH FOURTH STREET
AGENDA
Approval of Minutes - December 14, 1987
PUBLIC HEARINGS
1 Case No SUP/88-1 - Special Use Permit for a wholesale/retail business
located on the Northwest corner of County Road 5 and Wildpines Lane in the
CA, General Commercial District Mike Weiss, Applicant
i
• 2 Case No SUP/V/88-2 - Special Use Permit for a Teen Center 1n an existing
warehouse storage building and Variance request for parking at 1902 South
Greeley Street in the Industrial Park -Industrial, IP-I District St Croix
Valley Teen Center, Applicant
•
OTHER
1 Chairman's report on Council actions
2 Other business
CITY HALL 216 NORTH FOURTH STILLWATER MINNESOTA 55082 PHONE 612 439 6121
•
STILLWATER PLANNING COMMISSION
MINUTES
Date December 14, 1987
Time 7 00 p m
Members Present Gerald Fontaine,
Dean Miller
Judy Curtis
Don Valsvik
Chairman
Mark Ehlenz
Jean Jacobson
Steve Russell, Comm Dev Director
Members Absent Nancy Putz Jay Kimble
Rob Hamlin
Chairman Fontaine called the meeting to order -
APPROVAL OF MINUTES
Motion by Jean Jacobson, seconded by Don Valsvik to approve the
minutes of November 9, 1987 as submitted All in favor
PUBLIC HEARINGS
�ase No. SUP/87-51 - Special Use Permit for a strip commercial
center including gas sales on property located at 1937 South
Greeley Street
This case has been continued to the January 11, 1988 meeting
Case No V/87-57 - Variance request for permission to construct a
duplex on a lot with less than 10,000 square feet at 628 West
Olive Street in the Duplex District Washington Federal Savings
Bank, Applicant
Michael Steele, Loan Servicing Counselor for Washington Federal
presented the application The request is for two variances
density and front footage The existing structure would be
removed and replaced with a new duplex
Several area residents were in attendance and stated that other
interested neighbors did not receive notice of the public
hearing Mrs David Mariana, immediate neighbor to the East,
stated that she feels the lot is too small for a duplex and
expressed her opposition in general to having a duplex next
door
During discussion, the Commission expressed concern that approval
may set a precedent for future variance requests for undersize
•lots, and that no hardship has been shown by the applicant It
was suggested that the applicant consider purchasing an
additional 13 feet from the owner of the property directly to the
west of the lot
1
Planning Commission Minutes
December 14, 1987
Mark Ehlenz made a motion to deny the request for a variance,
Dean Miller seconded Motion carried 5-0, Don Valsvik abstained
Case No V/87-56 - Request for a one -foot six-inch variance to
the front yard setback requirement for an existing structure
located at 2020 Washington Avenue in the Industrial Park
Commercial District IP-C 1501 Partnership, Applicant
Greg Anderson, representative for the general contractor, and
Charlie Anderson, 1501 Partnership presented the request The
variance is being requested because of a mistake by the
Contractor when locating the building on the lot
Dean Miller made a motion to approve the request for a variance
Mark Ehlenz seconded Approved 6-0
tw]
Downtown Plan - The Commission discussed the Downtown Plan
Conditions and Analysis Report and also discussed the Public
Meeeting held on December 2
Middle River Watershed Management Plan - Steve Russell presented
a summary of the Middle St Croix River Watershed, in particular
its goals, objectives and policies The City will have to-- -
develop a local management plan in the next six to nine months
which is consistent with those goals and objectives
Council Actions - Don Valsvik attended the City Council meeting
for Chairman Fontaine, and reported that the Council approved all
the items the Commission had recommended for approval
NEW BUSINESS
The terms of Don Valsvik, Gerald Fontaine and Dean Miller will be
expiring in January Dean Miller will be retiring from the
Commission Don Valsvik made a motion that a recommendation be
made to the City Council to adopt a Resolution commending Dean
Miller for his excellent service to the City Judy Curtis
seconded All in favor
Chairman Fontaine asked for recommendations for a replacement for
Dean Miller on the Commission Four individuals were
recommended, the names will be given to Mayor Abrahamson and he
will contact the individuals
Jean Jacobson made a motion to adjourn the meeting, Judy Curtis
seconded All in favor Meeting adjourned at 8 20 p m •
Submitted by
Shelly Schaubach
Recording Secretary
f
•
PLANNING APPLICATION REVIEW
CASE NO SUP/88-1
Planning Commission Meeting January 11, 1988
Project Location Corner of Highway #5 and Wildpines Lane
Comprehensive Plan District Single Family Residential
Zoning District CA
Applicant's Name Michael Weiss
Type of Application Special Use Permit
Project Description Wholesale/retail business outlet in Commercial District
DISCUSSION The application is for a wholesale/retail business The site is
located in the General Commercial District The site plan shows adequate
parking and meets the setback requirements A landscape plan is provided
showing street trees along Wildpines Lane, evergreens to the rear (West) of
the site and shrubs to screen the parking area Two signs are proposed on a
free standing sign along Highway #5 and one over the building entrance The
trash area is indicated as are light fixture locations A concern that was
• expressed at a previous meeting was regarding hours of operation The concern
was not so much for this use, but possible future uses of the site If this is
a concern to the Commission, a condition of approval specifying hours of
operation can be included in the approval
RECOMMENDATION
Approval with conditions
1 The lighting fixture type and height shall be approved by the
Community Development Director
2 The trash area shall be screened by an enclosure made of similar
materials as the building
3 The landscaping shall be completed before building occupancy
4 Any utility or road easements for Highway #5 or Wildpines Lane shall
be provided
ATTACHMENT
Project Plans
U
•
continued
looking more serious and more formal
than a residential building
Towne Properties marketing depart
ment decides upon this game plan and
transfers the thoughts to the architects
and landscapers Even at the early stages
the signshop becomes involved as well
for all elements will become entwined
Our marketing department has to
work together with the sign designer to
convey the message that the signs
should in fact present Bortz said
Then its up to the creative sign peo
ple to see what they can come up with
that we can afford
That responsibility falls upon the
shoulders of Mike Meyer The first day
he joined the family business the fine
arts graduate was told to do whatever
it took to keep the Towne Properties ac
count at the Ray Meyer Sign Co As sales
manager and account executive Meyer
deals with other management com
panies besides Towne The basic discus
sions are the same but Towne has a
unique way of taking each little subcon
tractor and integrating things into the
overall design With the other guys it s
more like Design me a nice sign
Indian Creek
The first meeting is with a Towne
marketing director typically preceded
by a phone call The number of signs in
question and the location of buildings
are discussed along with basic design
elements Color schemes and special
touches may follow in a subsequent
meeting Cost becomes a factor later and
then the number of contacts branches
out Discussions then move down
stairs to construction managers in the
building group Sales managers and con
struction managers are likel% to be pre
sent at on site meetings The trust fac
for arises again in that Meyer sometimes
can deal with the individual resident
managers alone Such was the case when
Meyer re designed a sign system for In
dean Creek a substantial townhouse
development which has existed for
some 15 years
While Bortz is pleased to have found
a dependable sign company the Meyers
have been exposed to the whole new
world of marketing largely due to their
association with Towne
We never used the words marketing
on premise upscale or sign systems
until a couple years ago Mike Meyer
said
Mainly thev have torced us et in
rnasaad pursue t111J1l� at we prob
ablv wouldn t have like going to Atlan
ta father Ray added It also reinforced
the idea that a sandblasted sign is not
supposed to look perfect It calmed our
fears somewhat
You can go to all the conventions and
portfolio reviews you want but until
you re actually standing in front of
somebodv else sign I don t think %ou
get the full impact of what somebody
else is doing Mike said of his Atlanta
trip
Now Mike finds that he can return the
favor Towne was recently without a
marketing person for a couple months
when the Meyers contact left Towne %et
the two companies didn t have to suffer
any delays on projects in the works The
new marketing person Kathv Car
michael was hired from a local grocer}
store chain and will now target her of
forts toward signage Mike Mever said
and he s ready to help For Towne and
the Meyers such teaching exemplifies
their symbiotic relationship
Similar communication will be vital
when the Meyers begin doing sign work
for Townes Dallas holdings a project
continued
96
Signs of the Times
I
•
PLANNING APPLICATION REVIEW
CASE NO SUP/V/88-2
Planning Commission Meeting January 11, 1988
Project Location 1902 South Greeley Street (behind Knights of Columbus)
Comprehensive Plan District Industrial Park
Zoning District IP-I
Applicant's Name St Croix Valley Teen Center
Type of Application Special Use Permit for Teen Center
Variance - Parking
Project Description Request to convert 4,200 sq feet of an existing
warehouse/storage building into recreation/assembly hall
Discussion The application is to convert approximately 4,200 sq feet of
existing 20,000 sq ft building into a Teen Center Tne 20,000 sq ft
building currently contains offices, meeting hall and 10,000 sq ft of
warehouse/storage An attached site plan, building floor plan and Teen Center
master plan describes the proposal
The site plan shows the building and parking area There are 37 improved
parking spaces provided on the site and an overflow area, marked in blue, that
could accommodate approximately an additional 12 spaces Based on the current
building use, 4,300 sq ft office, meeting hall, with 225 capacity and 10,000
sq ft of storage area, 101 parking spaces are required With the overflow
parking, 49 spaces are provided The Applicant has indicated that 17 spaces to
the South of the property are available for building use at times Meeting
hall activities are usually scheduled at night when other uses in the area are
not operating to provide for parking demand The proposed 4,200 sq ft
recreation/assembly hall has a capacity of 302 occupants requiring 101 Parking
spaces The Applicant has obtained a letter agreement with UFE, the proposed
property owner to the North, to use a portion of their parking lot containing
103 spaces for Teen Center use
The Teen Center is proposed to operate regularly two nights per week (Friday
and Saturday nights) between 6 30 and 12 00 for Senior and Junior High and
5-10 special events per year Other uses of the space proposed include
Stillwater Youth Development one night per week and other Jaycee's activities
The future programs for the meeting area may include daytime use for
non-profit organizations The UFE parking is available only for Teen Center
use Other use parking would have to be accommodated on site to the North of
the building
The Applicant has submitted a parking schedule (attached to the site plan) It
• indicates the terms for use of the recreation/assembly hall for Teen Center
and other activities The use is dependent on getting agreement from the
surrounding property owners
• Analysis The zoning regulations require a Special Use Permit for recreation
uses in the IP-I District The request is to convert a warehouse/storage
building to a more intensive use The storage building requires one parking
spaces per 2,000 sq ft or two spaces The recreation/assembly use requires
one space per three occupants or 101 spaces The existing 20,000 sq ft
building does not have adequate parking for the existing use without using
surround lots (37 spaces are provided on site, while 91 are needed) This
number could be reduced to 75 because of the nature of the uses
The proposed use relies on UFE parking The UFE parking area contains 103
spaces, adequate for Teen use The UFE letter agreement indicates that they
can rescind the agreement at any time The parking requirements of the Zoning
Ordinance require that, when required parking is located off site, it shall be
in the same ownership or control either by deed or long term lease and which
shall be recorded with Washington County so that the condition runs with the
property The letter from UFE does not appear to meet the off -site parking
provisions requiring a parking variance If UFE should decide to rescind the
agreement, the use would not have parking and could not operate This would
place the City and property owner in a difficult position
Other areas for consideration include, parking lot security, lighting and
signage, handicapped access, trash enclosure, Teen Center entrance
improvements and drop off area
• Additional lighting should be installed to adequately light the UFE parking
lot and access road off of South Greeley A temporary sign will be placed on
Greeley to direct drivers to the parking area and keep them out of the South
parking area It is suggest_e�d a drop off area be provided next to the entrance
to the Teen Center on the 0 Qth side of the building to provide safe access A
construction plan for where and how the stairway access to the Teen Center
from the parking lot should be provided to see how it aligns with the parking
area Handicapped access is required to the building A trash area should be
located or enclosed to screen it from the public view
If the area marked in blue on the site plan is to be used for parking, it
should be paved and lighting installed The plans have been submitted to the
Fire, Police and Building Departments for comments at the Planning Commission
meeting
RECOMMENDATION Approval with following conditions
1 The Applicant shall obtain a long term recordable binding agreement for
use of off -site parking or make other arrangements acceptable to the
City
2 Handicapped access shall be provided as required by the State Building
Code
3 Additional lighting shall be provided for UFE parking lot
• 4 Trash enclosures shall be screened
5 A plan showing how the North Teen Center entrance to the building shall
be submitted for approval by the Community Development Director
'N
6 A signage plan that directs Teen traffic to the North parking area shall
be submitted for approval by the Community Development Director
7 The recreation/assembly hall shall only be used for Teen Center
activities when the 103 UFE parking area are available No other use
shall take place in the space unless agreement on the use can be reached
by the City and adjacent property owners and organizations
ATTACHMENTS
Site Plan
Floor Plan
Teen Center Master Plan
n
U
K
L
} T
20 Planning December 1987
•
I Can Get It for You Retail
The one thing constant about retail says consultant Jack
Gould is change Our spot check of recent trends seems to
bear him out
t s Christmas in Julv announces the
promo piece put out by Pittsburghs
Showcase Outlet Center —suggesting that
holiday sales have become a year round
preoccupation By December the anxiety
in shops that havent yet made their sales
quota is palpable as it is in the halls of to
cal and state governments counting on the
sales tax revenues those Christmas sales
• generate
All of this suggests the extent to which
retailing has become a dominant force in
40
the US economy —a situation that
promises to continue Last month the
Chicago based Real Estate Research Corpo
ration announced that retail prospects are
at the top of developers agendas for 1988—
ahead of industrial and office development
apartments and single family housing land
development and hotels Obviously the
stock market crash leaves all such projec
tions in doubt but Richard Kateley the Real
Estate Research vice president who pre
pared the emerging trends report says he
doubts that it will have a major impact on
retail investment
In general RERC sees fewer new re
gional malls —but lots of remodeling of old
ones —and much more segmentation that
is specialty retailing At the lower end of
the economic scale that means more appli
ance superstores and off price outlets in
high rent districts yet more designer bou
tiques electronic gadget shops and gour
met food
And who will be doing the buying? The
baby boomers of course RERCs report
notes that in the early 1990s half of the na
tions working population will be at the top
of its earning power For many of these in
dividuals shopping will be seen as a form
of entertainment and for the others RERC
suggests that home shopping (catalogs
video) will provide an increasingly availa
ble alternative
By Ruth Eckdish Knack
Bac', to lhL cit,
Everyone including RERC seems to be
bullish on the city as an understored rela
tively untapped market And in the city —
as in the suburbs —it s the commercial stnp
that s getting the most attention According
to the International Council of Shopping
Centers 70 percent of the shopping centers
built in the last three years —in both
suburbs and cities —were stnp centers
For all sorts of reasons the national chain
retailers and the developers who provide
space for them headed first for the suburbs
The result a glut There s no place left to go
in the suburbs they've been milked dry the
real estate manager for the Volume Shoe
Corporation operator of Payless shoe
stores said recently
Paviess has turned to the city along with
Toys R Us Hallmark Cards and K Mart
The chains are ready to come in says
Steven Tercor codeveloper of a new strip
center on Chicago north side But they're
used to certain things in the suburbs —
parking good signage security You have to
give them those things if you re going to get
them
You also have to give them a promising
neighborhood according to Real Estate Re
search Corporations Cheryl Baxter who
has done feasibility studies for cities seek
ing to revamp old shopping streets Rarely
does retail pave the way for a neighborhood
upgrade she says Rather it follows
change First come the housing rehabbers
and gentrifiers the shops come after
At the top of the economic scale carnage
trade shopping streets have benefited from
the proliferation of designer boutiques
Witness Rodeo Drive in Beverly Hills
Worth Avenue in Palm Beach Las Olas
Boulevard in Fort Lauderdale and Madison
Avenue in New York Shopping has so taken
over Chicago Oak Street that a landmark
Art Deco movie theater the Esquire is
21
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ittullln, t I « (ht uulo mull I mooan s
rt. fit it 1 rtuuttit t tit t hull t t t! 3oU() (1(1()l tt v its
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being turned into a three level mall
As the chains move in —and often to
cally owned stores move out —traffic con
gestion and parking pressures almost
inevitably increase As a result planners in
many communities are now expending less
effort in luring retail and more in figuring
out ways to control its negative impacts
Los Angeles planners have stirred up
considerable controversy by recommend
ing that mini malls —defined locally as
shopping centers of less than 65 000 square
feet —be considered conditional uses in the
zoning code An interim ordinance to that
effect was passed by the city council this
summer and senior city planner David
Lessley says his department is now work
ing on permanent regulations According to
a Grubb & Ellis survey some 400 mini
malls have been built in the Los Angeles
area since 1980
Under the conditional use procedure the
city reviews the architectural drawings and
landscape and site plans for each new cen
ter In addition the law as now written
limits parking to the rear of the mall or an
underground garage —Builders -have -pro
tested that rear parking is inconvenient and
increases the risk of crime
Apparently the mini mall ordinance has
become a political issue as well with pres
•
sure for it coming from slow growth advo
cates led by city councilman Zev
Yaroslaysky a likely opponent to Mavor
Tom Bradley in 1989 Lessley says some
kinks still need to be worked out including
a definition of mini mall that will prevent
owners from simply calling their centers
something else
Elsewhere planners have focused on
slowing down the replacement of local bus
finesses by franchise outlets San Francisco
sets limits on the number of chain stores al
lowed in neighborhood commercial dis
tracts and Seattle has a cap on fast food
restaurants in certain areas Models of sorts
are the zoning by the numbers approach
taken by New York in limiting certain
nonretail uses in the Fifth Avenue special
district and the adult business restrictions
in force in many communities (although
defending them in court is another matter)
Protecting industrial areas is a preoccu
patron of planners in a number of cities
where retailing has made strong inroads
Chicago forinstance is talking about add
ing a protected manufacturing district to
the zoning map It would apply primarily to
Clybourn Avenue the location of many va
cant or underused factories and ware
houses
The issue came to a head over a recent
proposal for a 250 000 square foot spe
cialty shopping mall that the developers say
22 Planning December 1987
would provide 1 000 new lobf It would re
•quire a rezoning from industrial to corn
mercial which deputy planning commis
sioner David Mosena says the city was re
luctant to grant although the factory
owners were eager to sell —at double the
price per square foot that they would get for
industrial uses
Last month the developers and the city
worked out a compromise In return for the
rezoning thev would build a new factory
building a mile away and then line up in
dustr►al tenants to fill it
•
•
Redoing 01L Old
In contrast to the heated up interest in city
centers the investment glamour of the big
outlying regional malls is fading Rather
than building from scratch owners are con
centrating on remodeling and expansion
For every mall constructed in the U S to
day says the International Council of Shop
ping Centers five or six are being
renovated
We probably wont be doing regional
malls for some time if ever again says
Cathy Lickteig public affairs director for
the Rouse Company which although
known for its festival marketplaces
actually started out as a conventional
shopping center developer The trick
now says Lickteig is to maintain and
remerchandise
Renovation often means intensification
as one consultant puts it —enclosing an
open mall or adding a second level Most of
the rehab targets are suburban —the Rouse
Companys renovation of a Woodbridge
New Jersey mall for instance or the re
cently completed renewal of the 40 year
old shopping center in the new town of Park
Forest Illinois There local officials issued
$5 2 million in tax increment financing
bonds to help underwrite the renovation
and filed suit against Marshall Fields to
prevent the department store from break
ing its lease Now 10 years after it declared
bankruptcy the center owned by the firm
of former U S Housing and Urban De
velopment official Robert Embry seems to
be on its way back
Silver Spi ui,
Sometimes critics complain local eager
ness to attract retail development results in
ill conceived projects that threaten to de
stroy the places they were supposed to
save That s the argument of a coalition of
civic groups called Citizens To Preserve
Old Silver Spring which has been fighting
a developers plan to tear down part of
the downtown in this Washington suburb
in Montgomery County Maryland The
scheme involves an eight acre mixed use
l►1wt tutf(tlIsupint St muuptnnflucltit 1%Mist alist
I t Ill nit ill Ill 311% 1 )plrn lilt) tland has slut d
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superblock which would include a three
and a half level retail center —all on the
site of Silver Spring s 49 year old Art Deco
shopping center and theater
Developer Lloyd Moore is supported by
the elected county executive Sidney
Kramer who has proposed raising the ce►l
ing on the number of jobs allowed in the
county s annual growth policy He contends
that the additional traffic could be handled
through a traffic management district
But that contention is disputed by such
vocal opponents as Patricia Singer a local
resident who helped organize a larger
group the Silver Spnng Takoma Traffic
Coalition to point out the problems the
new development would create We say
Silver Spnng needs more retail but not a re
g►onal mall says Singer Meanwhile
Moore contends that the offices are needed
to support the retail
Last month in a four to three vote the
county council paved the way for the
Moore project by revising its policy to allow
11 250 more jobs and 500 more housing
units
Meanwhile the county s planning staff is
studv►ng the likely impact of the additional
jobs Planning board chairman Norman
Christeller had recommended earlier that
fewer add►t►onal)obs be allowed
Whether the buildings deserve to be
saved is another issue Richard Striner
president of the Art Deco Society of Wash
►ngton DC says the structures are mile
stones in motor age commercial
architecture But the president of the local
American Institute of Architects chapter
asked What s worth preserving here? My
eyes don t see it
It% hc.rL tl1L action is
In St Louis Indianapolis Cleveland —in
city after city we re seeing the results of our
new service economy which has given us
a solid consumer base of downtown office
workers It s the one good thing the Japa
nese have done for us by taking away our
industry says Jack Gould —with more than
a touch of irony His firm HSG/Gould a
subsidiary of economic consultants Ham
mer Siler George does market research and
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4
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23
feasibility studies for retailers and de
velopers lust about everywhere in the
country except the West Coast
On his list of bright spots Minneapolis
where a million square feet of retail are
planned as part of a new mixed use com
plea on Nicollet Mall Lexington Kentuck,,
where upscale specialty stores fill an en
closed mall and Jacksonville Florida
where he took part in a recent series of
charettes organized by the downtown de
velopment authority (see Visiting Fire
men rMav)
'The one thing constant about retail
Gould adds is change —suggesting that
we should be careful about predictions But
one prediction is irresistible That every
downtown will have one festival market
place (Jacksonvilles opened this summer)
and one enclosed shopping center
Cleveland s version of the enclosed mall
the two level glass vaulted Galleria at
Eneview is just a month old Its site is a
plaza designed in the 1960s to complement
an adjacent office building Over the years
the plaza became less and less popular the
galleria with some 70 shops and restaur
ants with a European flavor is likely to be
a crowd pleaser although whether malls
like this will attract nighttime crowds is al
ways a question
Other cities are pinning their hopes on re
tail as a component of mixed use com
plexes The Columbus (Ohio) City Center
scheduled to open in 1989 will include four
department stores An even larger project
underway in Indianapolis benefited from
some $ 150 million in public funding for
underground parking utilities and street
improvements And Lincoln Nebraska
had such success with its Centrum project
that its now going to a second phase
Cumc its
The goal almost everywhere is to come up
with a tourist attraction like Chicagos Wa
ter Tower Place mall which packs two
department stores and about 100 specialty
shops and restaurants into an eight level
atrium
New York has something similar —but
far less successful —in Herald Center It has
suffered from its rather unfashionable loca
tion on Herald Square and from its associ
ation with Ferdinand and Imelda Marcos
who are part owners This summer the
half empty center was in foreclosure
Meanwhile another vertical mall has been
announced for nearby Greeley Square this
one a project of shopping center giant Mel
vin Simon and Associates of Indianapolis
developer of the thriving mall in downtown
St Louis
Also making a comeback of sorts is the
24 Planning December 1987
0
is
The nILhe market
Retail consultants like to talk about finding
niches —unserved markets Here are
some that look most promising
• Bread and circuses The West Edmon
ton Alberta megamall—which combines
a shopping mall with a full scale amuse
ment park —continues to flourish This
year its owners the Triple Five Corpora
tion break ground on an even bigger ver
sion in Bloomington Minnesota lust
outside Minneapolis twice as big and even
more circus like Studies show that people
stay three times as long in a mall with
amusements says West Edmontons vice
freestanding downtown department store
whose fortunes seemed to hit bottom a cou
pie of years ago when Hudsons closed Its
store in downtown Detroit Now in
Chicago Marshall Field and Company has
announced a S 110 million renovation of Its
Loop store designed by Daniel H Burn
ham at the turn of the century The five year
project will carve an 11 story glassed in
atrium out of the center of the store and add
up to a million square feet of new space in
cluding a lower level food court
And in Philadelphia department store president of leasing Last year the mall em
fans are breathing easier after initial wor ploved 17 000 people and took in a whop
vies about the fate of the John Wanamaker ping $560 million
store —also a Burnham design —which has Triple Five is now looking for a site for
been sold to a California real estate devel number three And rumor has it that the
oper The new owner is the same one who Walt Disney Company is scouting locations
recently sa-, ed the Lit Brothers store (now for its own version of a shopping
both offices and retail) so Wanamakers entertainment combination
seems safe Copycats should remember though that
In a clear sign of the importance placed some earlier variations on this theme failed
on retailing in general and department miserably including the Omni in Atlanta
stores in particular the Minnesota state and Old Chicago just outside Chicago
legislature went into special session in More likely bets are retail malls that in
June to pass a tough anti takeover law clude a limited number of diversions such
aimed at protecting the Minneapohs based as food courts and movie theaters
Dayton Hudson stores which employ • Festive retail George Sternlieb has
some 34 000 people in Minnesota Former pointed out that to the baby boomers
state planning director and now finance weaned on shopping centers downtowns
commissioner Tom Triplett helped work look good The boomers are the natural
out the legislation clientele for the growing number of spe
More typically help comes in the form of cialty retail centers many of them in one
zoning bonuses and tax breaks —as it did in of a kind locations like the Bourse in
Chicago where a development group in the Philadelphia and the old breweries in Mil
North Loop was given a $32 million subsidy waukee
for a mixed use project with a retail mall For the last decade since the opening of
across the street from Marshall Fields— Faneuil Hall Marketplace in Boston festive
and then reneged on its promise to save a retailing has been identified most often
historic building Edward Lawrence ex with the Rouse Company and although the
ecutive director of a nonprofit civic group firm has been moving into other areas re
called Friends of Downtown cautions that cently it s still opening new marketplaces
developers should not be given carte Miami s Bayside last April and in June Jack
blanche Lawrences group has also been sonville Landing the firms first project in
trying to get the city planning commission a smaller city On the drawing board is a
to consider retail facilities as amenities revamping of Underground Atlanta
deserving of density bonuses (now given as • Unserved markets Bloomingdale s
a inatter of course for plazas and arcades) seems to have had the right idea in opening
its two Bloomies Express shops at JFK In
ternational Airport in New York Other
retailers are expected to follow suit
• Mixed Use Historian Howard Gillette
notes in an article in the Journal of the
American Planning Association that the earli
est shopping centers were integral parts of
planned communities The trend toward
urban mixed use projects might once again
head us in that direction
Everyone is doing it —including Rouse
which is now working on mixed use prof
ects in Baltimore (the Gallery at Harbor
place) and Seattle (Westlake Center) The
Seattle project has long and controversial
history that saw the city losing a suit
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brought by property owners who objected
to condemnation for the purpose of build
ing retail
Rouse has also broken ground for what
Cathy Lickteig says is probably its biggest
project to date —a multiple office building
and retail complex in downtown Phoenix
• Bargains The factory outlet craze has
turned at least two former manufacturing
towns —Reading Pennsylvania and
Freeport Maine —into shopping meccas
Reading draws some six million visitors a
year and Freeport has added over 70 out
lets to the L L Bean catalog store that
started it all
On a smaller scale other places are doing
just as well The Blue Ridge Outlet Center
in Martinsburg West Virginia has 23 shops
in two restored factories and the Factory
Outlet Centre in Kenosha Wisconsin pulls
in 10 000 shoppers a day An old piano fac
tory in St Charles Illinois converted with
the help of $8 million in tax tree industrial
revenue bonds now rates as a top money
maker
But nothing matches the size and success
of the Potomac Mills outlet mall in Prince
William County Virginia billed by its
owners as the world s largest discount shop
ping center Over 10 million people have
crowded in since it opened last year —some
of them to see the Elvis Presley museum
but most to shop at the almost 200 outlets
County officials credit the mall with cre
ating some 3 500 jobs raising over $10 4
million in taxes
• Auto malls Auto dealers have learned
what shoe stores learned a long time ago
says planner Bruce Heckman that more is
good Having two or three retailers side by
side creates a synergy that often translates
into sales —and an unbelievable tax re
source for the local community
Fittingly enough for an automobile
related trend this one started in Southern
California where there are numerous
examples —built or in process Clearly the
idea is traveling Trader Bud a Columbus
Ohio auto dealer announced plans earlier
this fall for a mall with up to eight dealer i
ships for a site just outside the city e
The newest auto mall wrinkle is the car
care mall filling the gap left by the closing t
of full service gas stations Service malls are f
being built in Kansas City and St Louis o
The challenge for planners in all this
says Heckman is to draw up appropriate t
performance controls and to identify ap b
propnate sites Typically local planners un a
derestimate the amount of land needed _
%%orris of -,% ndom
A former public planner and consultant
Heckman is now director of planning for
25
the Taubman Company in Bloomfield Hills
Michigan builder and operator ofshopping�
centers all over the country Although
generally sanguine about retail strength
Heckman cautions that the heated up mar
ket cant be expected to continue forever
Were reaching a point at which the market
will begin to readjust itself he says In the
process there will be some failures the re
sult in his view of not accurateb,
documenting the market beforehand
That s � here planners come in For
thev re the ones who do the checking out
using such figures as those provided b� the
Census of Retail Trade which breaks down
sales data for various types of retail active
ties in various locations (In the future
some of this information free the last time
around will be available from the Census
Bureau onlv for a fee
But with the facts lined up —and if the
community can show a strong market and
a potential funding assistance program —
then says Heckman chances are good that
just the right retail project can be secured
We too prefer to work in places where the
city has done its homework says the Rouse
Company s Cathy Lickteig What cities like
Milwaukee Baltimore and Jacksonville —
all festival market sites —have in common •
is that they got a group of local leaders to
gether thev mapped out what thev wanted
to do and then got their permits and financ
ing in place
But asked how much shopping is
enough —is too much —even the optimistic
Heckman agrees that we are in fact reach
ing some limits I think planners need to
sharpen their focus on what is really
needed in their community And they have
to weigh the desire to provide goods and
services for local residents with the fiscal
benefits of importing customers
For some the limit might have been
reached when Chicagos planning commis
sioner opposed landmark status for an ar
chitecturally significant church on the
ground that it would have a limiting effect
on the development boom on North Mich
gan Avenue For others the signal is an
mpty mall like Market House Square in
Raleigh North Carolina which according
o the iVew York Times has attracted more
ast food outlets than boutiques Only half
f its 53 retail spaces are leased
But then even a grouch remembers all
hosejobs and all that glitter —it is Decem
er after all —and prospects begin to look
lot brighter
Ruth Knack is senior editor of Planning Sandra
Martin contributed to this story
is